The most feature-rich and seamless
DAM integration for Sitecore XP/XM, XM Cloud & SitecoreAI

Seamless integration

Select assets directly from Bynder on all of the common Sitecore XP/XM, XM Cloud & SitecoreAI media touchpoints.

Content authors don't need to perform any additional steps to work with assets from Bynder.

Sitecore versions and connector options

Sitecore XP/XM (9.3 – 10.4): Full feature support via NuGet or Sitecore Installation Package. See our documentation for more info.

Sitecore XM Cloud & SitecoreAI: Use the Bynder DAM Connector for SitecoreAI from the Sitecore Marketplace — the recommended and correct choice. See our documentation for more info.

Easy installation

Bynder DAM Connector for Sitecore XP/XM: Quickly install into a standalone environment using our Sitecore Installation Package, or use our NuGet Package to integrate into your custom solution and CI/CD pipelines.

Bynder DAM Connector for SitecoreAI: Install directly from the Sitecore Marketplace — no manual package deployment required.

Easy configuration

Global configuration for both connectors is managed using an online dashboard on our integration portal website — no fiddling around with complex config files.

Field-specific configuration: The XP/XM Connector uses the portal dashboard, while the SitecoreAI Connector uses plugin field configurations (standard values in Sitecore) to restrict asset types and selection modes.

Custom field types

Bynder DAM Connector for Sitecore XP/XM: Uses custom field types for image and link fields as drop-in replacements for Sitecore's standard field types, supporting both Media Library and Bynder DAM selection.

Bynder DAM Connector for SitecoreAI: Integrates as a Sitecore Marketplace Plugin field type, configured via standard values to restrict mode and asset type selection.

Editor capabilities

Fully supported in both the Content Editor, Experience Editor (Bynder DAM Connector for Sitecore XP/XM) and Sitecore Pages (Bynder DAM Connector for SitecoreAI).

Bynder as single source of truth for digital assets

Both connectors store only asset references to Bynder rather than binary data, reducing the burden on your Sitecore instance in terms of storage and performance.

This keeps Bynder as your single source of truth for digital assets, ensuring your content always links to the most up-to-date asset versions.

Dynamic Asset Transformation

Leverage Bynder's advanced Dynamic Asset Transformation to manipulate your assets while you apply them to your Sitecore content.

Support for both preset transformations and custom transformations during asset selection.

Works with SXA, JSS & Content SDK

Both connectors provide full support when building with Sitecore Experience Accelerator (SXA), Sitecore Headless Services (JSS), or Sitecore Content SDK.

SitecoreAI SDK (Bynder DAM Connector for SitecoreAI & XM Cloud)

A TypeScript-first React component library for integrating Bynder DAM assets into your React applications. Works with Next.js (App Router or Pages Router), Sitecore JSS, Sitecore Content SDK, Create React App, Vite, and more.

Available on npm.

Built for maintainability and easy upgrades

Bynder DAM Connector for Sitecore XP/XM: None of Sitecore's standard files or items are modified, ensuring that you can easily upgrade Sitecore XP/XM in the future.

Bynder DAM Connector for SitecoreAI: Since Sitecore XM Cloud and SitecoreAI are SaaS platforms, automatic platform updates are handled by Sitecore — no manual upgrade work required.

Backwards compatible with standard Sitecore XP fields (Bynder DAM Connector for Sitecore XP/XM)

Custom field types are backwards compatible with the standard (out-of-the-box) Sitecore XP field types they replace, so you can update fields without risk of losing data or breaking the front-end.

Access to asset metaproperties (Bynder DAM Connector for Sitecore XP/XM)

Store and access additional metaproperties in Sitecore that are part of your Bynder taxonomy.

Synchronization of metaproperties (Bynder DAM Connector for Sitecore XP/XM)

Metaproperties stored in Sitecore XP/XM are automatically synchronized when they are updated in Bynder.

Advanced Asset Tracking (Bynder DAM Connector for Sitecore XP/XM)

Keep track of exactly which assets have been used by what content items and in which content fields.

Use the asset tracking reporting tool to search for asset and item references.

Support for Webdam users (Both connectors)

We provide the same level of comprehensive support for Webdam users as we do for those using Bynder DAM.

Extensive documentation

Complete documentation covering both connectors: detailed guides for the XP/XM Connector, SitecoreAI Connector, portal configuration, and migration from XP/XM to SitecoreAI.

Visit our documentation site for detailed guides, setup instructions, and troubleshooting.

Premium support

Our support team is available to help you with any challenges you might face.

Your subscription includes access to our support engineers and we can also provide you with an additional Service Level Agreement.

Seamless migration path (XP/XM -> SitecoreAI/XM Cloud)

Migrating from the XP/XM Connector to the SitecoreAI Connector? We provide a comprehensive migration guide covering configuration, data mapping, and best practices.

See our migration guide for step-by-step instructions.